At Eastland Shoe, a family-owned company based in Freeport, Maine, I worked across a wide range of creative projects that supported the brand’s day-to-day marketing efforts. I created social media content, collaborated with influencers, and designed email and website assets, contributing to a consistent and engaging brand presence across channels.

My role also included hands-on creative direction—art directing studio photoshoots, producing in-house flat lays and lifestyle product imagery, and even designing a custom shoebox. Across each project, I focused on thoughtful, detail-driven design and occasional copywriting to help bring the brand to life in a way that felt both polished and authentic.